Retargeting – Overview & Benefits
Turn browsing visitors into long-time customers
Increase ROI and conversion rates
Recapture lost leads
Maximize exposure and stay top of mind with well crafted ads
At G/O Digital, we pride ourselves on being experts in consumer behavior. Our retargeting solution is created to connect customers to businesses. No matter where your next customer is, we will ensure your message is delivered in the right place at the right time.
Contact us today to keep your business visible and recapture consumers with our Retargeting solutions.
Results – Home Services/Plumbing
A Midwest-based workwear retailer that specializes in clothing and safety equipment wanted to expand its reach online and decrease shopping cart abandonment on its website. The company had some experience with search engine marketing but wanted to partner with an agency that could develop an in-depth campaign complete with precise targeting and transparent reporting.Solution
Gannett developed a comprehensive digital advertising strategy including PPC advertising, Facebook ad placement as well as retargeting. Quickly after the campaign was launched, the retailer received measurable results in all aspects of the campaign.
As a result of Gannett’s Facebook ad strategy, the company regularly receives over 15 sales a month and the retargeting campaign drove over 50 click-through conversions and 33 total conversions in just one month. Gannett placed conversion tracking on the company’s shopping cart to track all retargeting and Facebook ad sales, allowing the company to see exactly how many orders came from each advertising campaign.
Gannett’s multi-campaign ad performance and in-depth tracking support proved to help the retailer improve its retention of potentially lost customers and increase its growth online.