Web Development – Overview & Benefits
Cost-effective and quick to deploy website solutions
Follows best practices for customer conversions
Mobile friendly responsive design
G/O Digital provides monthly content changes
One-hour virtual training session with a specialist, so you can make content changes as necessary
Start growing your business today by contacting one of our digital experts to discuss how our website solutions can deliver immediate results for your business.
Web Dev Results – DunWright Taxi
Dunwright’s goals were to increase its customer base through an online pay-per-click advertising campaign and new website. The plan was to create a campaign that worked on both mobile and desktop platforms to increase awareness and convert potential customers searching for a taxi in the immediate area. Our initiative was to drive leads through PPC advertisements on Google, Bing and Yahoo!, leading them to Dunwright’s website with simple call to actions and immediate click-to-call options located on search engines.Background
Dunwright Taxi has been marketing online for just over a year, but the company didn’t see big results until recently teaming up with Gannett.After only four months of partnership, co-owner Tim Ruarks said Dunwright Taxi has received so many calls from Gannett’s PPC efforts and new website design he had to add more cars to his fleet to keep up with demand.
Dunwright Taxi decided to go with a multi-page website and a $750 a month PPC campaign to get in front of mobile and Internet users searching for local transportation. The partnership has proved to be a great success for driving business and growing the taxi company. Most importantly, Ruarks has the ability to concentrate on his business, rather than the nuances of online advertising.
Gannetts’ professional website with clear call to actions and our PPC strategy delivered huge results for Dunwright Taxi. After only a few months, the company added two more cars to the fleet because of the increase in phone calls and reservations. By utilizing a PPC strategy that drives immediate phone calls and a very user-friendly website, Gannett was able to grow Dunwright’s business with minimum investment, in a very short time.